A career across software, platforms and enterprise.

Ahmad founded YouLive in 2019 and leads it as Chief Executive Officer. The platform is built around live streaming: creators broadcast in real time, and audiences take part through conversation, recognition and in-stream support.

His responsibilities cover product strategy, the design of creator incentives and monetisation, technology direction, and the community standards that keep a live platform safe and welcoming. YouLive is where his software background and his digital marketing experience meet in a single product.

From 2019 to 2021, Ahmad held the position of Digital Marketing Manager for the Middle East and North Africa at TikTok. His work focused on digital marketing and audience development in a content ecosystem that was growing quickly across the region.

The role gave him direct exposure to how a global platform adapts to regional audiences — across languages, dialects and cultural expectations — and how creators and communities drive a platform's growth. That experience later informed his own work on YouLive.

Between 2020 and 2022, Ahmad worked as a Technical Consultant contributing to teams involved in the development of Tawakkalna and Sehhaty. His role was a consulting engagement within a larger programme; ownership of the platforms and overall programme leadership rested with the responsible institutions.

Platforms of this kind serve very large user populations and are held to strict standards of availability, security and data protection. Working within that environment — alongside many specialised teams — is the most demanding context in which he has practised technology consulting.

From 2015 to 2019, Ahmad served as Head of Digital Transformation at Tamer Group. He led digital transformation initiatives focusing on technology modernization, digital business processes, and the adoption of digital solutions to support organizational development and operational efficiency.

It was a leadership role rather than a purely technical one: transformation of this kind joins decisions about technology to the changes in process and ways of working that an organisation needs in order to adopt it.